What we do to earn our fee when you list your property with us…..
From the moment we are asked to list a property for sale by Private Treaty, Auction or Tender, our marketing commences. This includes: -
Listing your Property:
Conducting a thorough inspection of the property and noting relevant information on our internal listing sheet for distribution to other staff members. Complying with State Law regulations and completing a Listing Authority, signed by you, noting our commission rates, the term of the agreement, etc. This verifies our engagement to act on your behalf. You receive a copy of this agreement. We contact your solicitor notifying them of our engagement, and request a contract, another State Law requirement before promotion can commence.
Real Estate Photography:
Taking photos for use in our window displays, adverts, brochures or flyers and arranging the drafting of floor plans where required. We take a lot of photos and if the weather isn’t quite right we return to capture your property at its best. A professional Photographer can also be commisioned to take extensive photos and also if required provide virtual tours of the property. These are available to the owner on disk for use in further marketing or passed on to other listing agents. Any images the owner thinks are not suitable in the marketing will be removed imediately.
Real Estate Advertising Campaigns:
Writing advertising copy, editorial and advertorial copy, booking advertising space with the media. Discussing your adverts’ content and inviting your input. We take great care in our print advertising being carefull to use all available space, there will be no empty lines where more information about your property could be displayed.
With consultation we will place advertisements/editorials in local newspapers of your property. We don’t charge for any advertising. (Special campaigns can be run if required: costings for these are available on request)
Your Property on the Internet:
We will place your property on our website www.redroserealty.com, as well the most visited real estate sites- www.realestate.com.au, www.domain.com.au and www.homehound.com. Together these provide massive coverage to potential purchasers of your property. We track the hits on these websites and periodically will report this to you. Upgrades to properties on Realestate.com called “Feature Property” will also be offered to your listing on occasion at No Charge (Ususal fee $75) This runs for 30 days ensuring high page rankings for your property ie. displayed in first few pages of search results.
Signboards around Byron Bay:
The most eye-catching signboards in the business, your 24-hour “silent salesman”, will be erected and maintained. For Open Houses our highly visible signs will guide perspective purchacers directly to your property. Writing copy for individualized signboards can be arranged with sign writers and delivered.
Real Estate Window Display:
Ordering enlarged photographs, writing copy and printing window display cards. Our window display is unique and attracts exceptional interest and enquiries.
Inspections and Enquiries:
Seeking out potential buyers and responding to the enquiries from the advertising. Conducting interviews with prospective buyers to confirm their purchasing capabilities, arranging appointments to inspect. Conducting drive-by and on-site inspections. Arranging and conducting “Open House” inspections where suitable, plus second and sometimes third time inspections with potential buyers.
Feedback and Reporting:
Regular written reports, phone feedback, daily where appropriate and personal meetings to let you know exactly what is happening with your property sale, what the buyers are saying, their interest and opinions etc. Keeping you informed of what’s going on is often the most important thing we do.
The results of advertising and promotion, notifying you of our recommendations and modifying the programme where appropriate.
Continuous follow up of potential buyers, providing them with as much assistance and information as they need to facilitate their purchase, and your sale.
Offers and Negotiations:
Conveying all offers to you, submitting your counter offers, and assisting with recommendations to negotiate the highest price possible for you. Our sales team are skilled negotiators who receive regular training and education in this vital aspect of our business.
As the stakeholder, we hold all purchase deposits in a State Law regulated Bank Trust Account. The deposit is accounted for and dispersed at settlement under strict accounting procedures.
Liaising with Solicitors and Others:
When a sale is negotiated at a price and terms acceptable to you, we advise your solicitors who prepare the sale contract. We continue to liaise with them together with banks and other financial institutions, councils, surveyors, building and pest inspectors right through until settlement, to assist in the smooth conveyance of your property. We don’t forget you as soon as a sale is negotiated.